- We're looking for a data driven search specialist with a growth mindset, to help Mettle meet its growth ambitions through data driven optimisation
- This is an opportunity to support our digital marketing strategy, with a focus on performance media
- As you develop close, effective working relationships across our bank, you’ll become a key digital contact for our stakeholders
What you'll do
In this key role, you’ll be managing customer growth through our digital channels and looking at how we can drive greater customer adoption and engagement with digital tools. To do this, you’ll partner with a range of teams within Communication & Marketing to deliver innovative campaigns and plan and improve digital performance.
Day to day, you’ll be:
- Developing engaging content aimed at educating customers on the benefits of digital
- Developing new content for performance media channels
- Carrying out regular testing to make sure the most effective creative and messaging is used in all channels
- Monitoring activity and tracking and analysing media performance to maximise our performance against plans
The skills you'll need
We’re looking for someone with experience of working in a digital marketing environment, including experience of developing and delivering strategy. You’ll be strongly analytical with proven problem solving skills and will have a firm focus on achieving delivery through data.
You’ll also need:
- Experience of search – including pay-per-click and App Store ads – and GUAC campaign management across multiple digital channels
- Familiarity with Google suite, with strong knowledge in particular of Google Analytics, Google Ads, SA360 and Campaign Manager
- Familiarity with attribution tools and mobile marketing campaigns
- Experience of using marketing data analytics tools
- Strong communication and influencing skills
- Good budget management experience
If you need any adjustments to support your application, such as information in alternative formats or special requirements to access our buildings, or if you’re eligible under the Disability Confident Scheme please contact us and we’ll do everything we can to help.
Not the right role?
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